ENS is the largest and most accessible NFT project w/ 500k+ owners.
- Owners often change twitter names to their ENS #
- Numbers are universal & collectible
- ENS is your passport across the metaverse
- Full disclosure I ape’d in, not financial advice
User Base:
- 4/29 343k owners, 5/2 358k owners
- Last 3 days added a large 20k pfp project’s unique owners count
- Global user base, US to UAE, China to France, India to Brazil
Accessible at all price points:
- ETH or NFT whale, buy 3 digit
- 1st NFT purchase, buy 5 digits or word combo
- Want to make a big bet, you can
- Want to register for 0.03 eth, you can
- ENS is the only NFT project I could genuinely recommend to someone without tons of money
Monetization of ENS by owners:
- Right now there is a gold rush for 3-5 digits & 3 letter combos
- Anyone can register a 5-digit or phrase for <0.03 ETH - Some may flip, others will build a business/portfolio
- Sell subdomains
- Expand the frontier of ENS with innovations
ENS = a better model than Play to Earn:
- Today nearly all meta/gaming NFT projects are a form of play to earn
- Grind, get altcoin, convert to stables
- Sounds like an office job
- An ENS allows you to either sell on OS or market your portfolio to relevant businesses
Numbers Universal:
- People have lucky numbers, birthdays, anniversaries, and memorable moments
- Numbers are cross-cultural
- We are used to identifying with, area & country codes, and addresses.
- People can typically remember 7 numbers in working memory
Turning ENS into a collectible:
- The NFT community understands collecting, 999 and @10kClubOfficial were born
- Followed by the 100k, 3 letter, 0x club
- All of this is giving ENS an explosion of new users & fees to build more utility
- ENS = ENS, there is no rug
Remove Bias:
- a # has no race, gender, nationality, age
- everyone is on equal footing
- it is easy to remember a number vs an unfamiliar name
Search:
- you’re in twitter spaces and hear someone talk. They had an orange moon cat and were smart. I don’t remember their name … good luck finding - you’re listening to someone talk … it’s 4343.eth, a few hours later you want to follow. 4343 enter key = done
Passport:
- Current metaverse is mostly twtr & discord, pfps our identity
- Fut metaverse projects, connect wallet, ENS is your identity
- Change avatar, ENS remains
- Your avatar renders in metaverse A, but is not integrated in metaverse B. ENS remains
- it’s text
By 008